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Just in time to help New Yorkers get to their Halloween festivities, Exit Strategy NYC has released version 2.0 of its popular software for the iPhone and iPod Touch that improves the NYC subway riding experience. The original version, released in July, generated enormous buzz by answering the quintessential New York question: "Where should I stand on the subway platform?" Front? Back? Middle?
Thousands of New Yorkers regularly use the app to figure out their Exit Strategy, hopping off their trains right in front of the exit at their destination and shaving minutes off their rides.
Shortly after our July launch, the MTA (Metropolitan Transportation Authority) reached out and suggested that a licensing deal could be valuable for both parties. We agreed. Today we are pleased to announce that Exit Strategy NYC features the official MTA trademarks and maps. Version 2.0 also has several exciting changes and innovative additions:
The Version 2.0 update has just been approved by Apple and should be available on the App Store shortly. The update is free for existing users.
Exit Strategy NYC looks forward to further improving the NYC subway riding experience. Check out our video below:
For all press inquiries, please contact:
or reach Jonathan Wegener at 610.715.7997
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